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Golden 1 Credit Union Launches New Interactive Basketball Experience For Kings Fans At Golden 1 Center
October 18, 2023, Sacramento, CA
The Golden 1 Skills Challenge gives fans an opportunity to test basketball skills
Golden 1 Credit Union (Golden 1) in partnership with the Sacramento Kings today announced the launch of the Golden 1 Skills Challenge, a new interactive basketball experience for all Kings fans at Golden 1 Center.
The state-of-the-art game located near Section 111 gives fans an opportunity to test their basketball skills and encourages them to follow movements directed by Kings mascot, Slamson and Golden 1’s mascot, Goldie, including dribbling on a mini court. As fans collect points, they will be rewarded with an opportunity to take a photo with the Sacramento Kings Victory Beam on a screen at the activation.
“We are thrilled to bring a new fan experience to Golden 1 Center to help tip-off the 2023-24 NBA season,” said Erica Taylor, Vice President of Communications and Community Relations for Golden 1 Credit Union. “The Golden 1 Skills Challenge provides a great opportunity to connect with our members and the community while we rally in support of the Kings this season.”
The Golden 1 Skills Challenge officially opens to the public at tomorrow’s Kings game. All fans can participate in the experience at any home game taking place at the arena. Fans will also be able to boast their high score on the leaderboard at every home game. Additionally, Golden 1 members will receive enhanced opportunities while participating including access to a fast pass line as well as special “Golden Mode” components of the game.
“We are excited to partner with Golden 1 Credit Union and enrich our fan experience this season,” said John Rinehart, Sacramento Kings President of Business Operations. “We are committed to making sure fans have an enjoyable game day and look forward to providing this new interactive activation.”
Fans are encouraged to share their digital photo of the experience on social media using the hashtag #G1Skills. They will then be automatically entered into a monthly contest to win Kings memorabilia and Golden 1 prizes.
The Golden 1 Skills Challenge is one of many member and fan experiences Golden 1 offers through its naming rights partnership of Golden 1 Center with the Kings. Additional member benefits include discounts on select game tickets, access to special prizes and activities at home games, and discounts on team store merchandise. For more information, visit golden1.com/discoverg1/golden-1-center-benefits.
ABOUT GOLDEN 1 CREDIT UNION
With more than $20 billion in assets, Golden 1 Credit Union is one of the largest credit unions in the United States, providing easy access to the financial solutions, resources, and support their members and communities need to improve their well-being. Golden 1 is committed to creating a more equitable and financially inclusive California and proudly serves all those who live or work there. Golden 1 is more than 1 million members strong and has over 2,000 employees. Visit golden1.com for more information.
